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Legitimate interest

This policy explains what is legitimate interest and how it relates to the use of your data.

The new data protection requirements have a number of reasons by which we can use the personal information you provide to us. One of these is called ‘legitimate interests’.

This means that we have the potential to use your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests. So, what does this mean? When you provide your personal details to us (depending on your relationship with us) we may use your information to:

  • keep in touch with beneficiaries and inform them of relevant opportunities,
  • to plan, record and keep track of funding opportunities and donations,
  • to thank and keep supporters informed of the impact of their donations,
  • to engage key stakeholders in our work,
  • to form and maintain partnerships,
  • to track new enquiries and publicise our work.

Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.

Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying trends and determining the effectiveness of our campaigns and fundraising.

How we may use your personal information

Direct Marketing: We will send postal marketing which further the aims and objectives of the National Youth Arts Trust. We will also make sure our postal marketing is relevant for you and tailored to your interests.

Your best interest: Processing your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure. This includes the use of Google reCaptcha on some website forms and storing user IP addresses (which are deleted after four weeks) to prevent automated submissions. Google reCaptcha may set or read cookies on your computer in order to determine you are a human.

Personalisation: Where the use of the information enables us to personalise, enhance or otherwise improve our services/communications for the benefit of our beneficiaries, supporters and stakeholders.

Analytics: To use your personal information for the purposes of stakeholder analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.

Research: To determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you.

Due Diligence: We need to undertake due diligence on potential donors and partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.

We will also hold information about you so that we can respect your preferences for being contacted by us.

Your interests

Before we use your personal information for our legitimate interests, we will always consider and balance any potential impact on you and your rights under data protection legislation and any other relevant law. Our legitimate business interests do not automatically override your interests – we will never use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by using our contact form on the ‘Contact Us‘ page.

Last Review Date: November 2020

See also